ATLANTIC CITY, NJ (November 8, 2006) — Borgata Hotel Casino and Spa will introduce a fresh alternative to the typical Atlantic City shopping experience with the opening of WHIM on Black Friday, November 24, 2006. The upscale retail store will feature a range of innovative merchandise in a highly interactive environment and will add a new dimension to Borgata lifestyle.   
WHIM will be a one-stop shopping experience and offer the latest in electronics, gadgets, fashion accessories and jewelry, as well as Borgata signature items. Merchandise will include iPods, mini-DVD players, Wolfgang Puck Cookery, and the Borgata bedding collection, among other items. Diverse brands such as Apple, Marc Jacobs, Fendi, Burberry, DKNY, Movado, Sony, Adrienne Landau Furs, Vosges Chocolate, Badgley Mishka, Black & Decker, King Baby Studio Jewelry will be available for customers to purchase at the exclusive store.
Guests will enjoy the experience of shopping in WHIM as much as they enjoy the items they take home. The space will offer contemporary and striking décor defined by glass walls, plasma screens and modern art. Designed by award-winning design firm, FRCH Design Worldwide, WHIM will offer a state-of-the-art audio-visual experience with many awe-inspiring elements and great music, offering guests a surprise at every corner. The store will be located at Borgata’s North entrance, adjacent to the recently installed Chihuly
Garden, a striking and colorful collection of the artisan’s hand-made glass sculptures.
“As Atlantic City continues to evolve in both the gaming and non-gaming sectors, Borgata continues to deliver experiences that capture our customers’ wants and desires,” said Larry Mullin, president and chief operating officer of Borgata. “WHIM will not only offer fun and innovative retail items, but it will also serve our My Borgata cardholders, who will be able to use their comp dollars for purchases.”
On the heels of a $200 million public space expansion, which debuted on June 30, 2006, WHIM joins restaurants Bobby Flay Steak, Wolfgang Puck American Grille, and SEABLUE, A Michael Mina restaurant; an 85-table poker room; and mur.mur nightclub, as the most recent additions to the preeminent hotel-casino. 
All items sold in WHIM will be available for purchase with comp dollars or through regular payment methods.  
Borgata Retail
In addition to WHIM, Borgata offers a range of other shopping venues. Guests can shop for the extravagant and the essential in 11 specialty boutiques located in an Italian-inspired retail piazza.
In December 2005, Borgata launched, an online store where customers can purchase their favorite Borgata products from the convenience of their homes. features luxury items for the home, available exclusively on, like sumptuous Borgata bedding and art by Mark Willems; the signature steak knives & sauces available at Old Homestead Steak House, and delicacies and flatware from Luke Palladino’s restaurant Ombra. The online store also offers popular products available at Borgata like the legendary annual Babes of Borgata calendar.
About Borgata
Borgata is a joint venture of Boyd Gaming Corporation (NYSE: BYD) and MGM MIRAGE (NYSE: MGM). Located at Renaissance Pointe in Atlantic City, it features 2,000 guest rooms and suites, 161,000 square feet of gaming, 200 gaming tables, 4,100 slot machines, 14 destination restaurants, 12 retail boutiques, a 54,000 square foot spa, 70,000 square feet of event space, and parking for 7,100 cars. For more information, visit




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